Company News, Marketing News

TikToker Griffin Johnson Is Wellness & Skincare Company Disco’s New Brand Ambassador

Johnson will also serve as an investor and advisor of the men’s grooming collection.

As one of the first creators to go viral on TikTok, Griffin Johnson has risen to social media stardom with more than 10 million followers, leveraging his platform to extend his work into angel investing and partnering with cutting-edge, high-growth brands through his venture fund Animal Capital. 
 
Compelled by impactful brands that are seeking to build communities on social media, Johnson dedicates time and resources to scaling high-quality content for all TikTok demographics, as the platform becomes increasingly popular for all ages. 
 
Johnson’s partnership with Disco marks an exciting new step for the men’s skincare brand. Named one of 2022’s fastest-growing DTC brands, Disco will amplify its mission to make all men feel more comfortable and confident in their own skin through Johnson’s audience and beyond.  
 
“Thrilled to announce that I have partnered with @letsdisco as an investor, advisor and brand ambassador,” Johnson shared on his social. “Their products have transformed my skin, confidence and mindset. Growing up, I never gave much thought to skincare. As I’ve gotten older, I’ve been exposed to new perspectives through social media, and as a result, my opinion on skincare has changed. Society often pushes that using skincare products is feminine. The truth is, skincare is an important form of self-care that makes you look good and feel more confident. If men see a problem with that, then let them look like a bag of wrinkles at 50. Jokes aside, I plan to help Disco shift that outdated mindset.”
 
Amongst Griffin Johnson’s favorite products from the 10 SKU product line is the Rejuvenating Face Mask ($36), Charcoal Face Cleanser Stick ($22) and best-selling Repairing Eye Stick ($34), which he shared as a great starting point to his followers looking to explore the grooming brand.
 
Go here to explore the product line.

Add us as a preferred source on Google

Get the latest Happi news, insights and analysis in your Google Search and AI experiences.

Keep Up With Our Content. Subscribe To Happi Newsletters